Grand View Health is looking to infuse a new level of vitality into its annual “Report to the Community.” While the content is boilerplate healthcare fare, the communications goal is to spin it in a fresh way. A clearly defined positioning for the brand has not been established. The hope is that a brand promise will materialize through the new Annual Report. To that end, Grand View Health will use this year’s Annual Report as a tool to articulate its vision and purpose and its strategic plan for improved access, service and integrated delivery of quality healthcare.
The title "Un-common Good" sets up the story of Grand View Hospital as the specialized local hospital that has and will continue to provide unwavering care and dedication to their community. The annual report highlights personal stories, locations & specializations, doctor interviews and statistics towards a brighter future in the community.
Justin Moll - Creative Direction
Terese Zeccardi - Copywriting
2018 Gold Addy Award - Printed Annual Report