Grand View Health was looking to infuse a new level of vitality into its annual “Report to the Community.” While the content was boilerplate healthcare fare, the communications goal was to spin it in a fresh way. Grand View Health was hoping to use this Annual Report as a tool to articulate its vision and purpose and its strategic plan for improved access, service and integrated delivery of quality healthcare.
The title "Un-common Good" sets up the story of Grand View Hospital as the specialized local hospital that has and will continue to provide unwavering care and dedication to their community. The annual report highlights personal stories, locations & specializations, doctor interviews and statistics towards a brighter future in the community.
Bradley Gast - Executive Creative Direction
Justin Moll - Creative Direction
Joanne de Menna - Strategist
Terese Zeccardi - Copywriting
Steve Belkowitz - Photography
2018 Gold Addy Award - Printed Annual Report