FM Global needed an identity for their internal idea and innovation center. They were seeking an identity that encouraged bright and new ideas from their current employees.
We developed the name Launchpad to signify endless creative thoughts. The logo maintains the typeface from FM Global for consistency purposes. The identity wordmark utilizes a typographic adjustment to the letter “A”. This serves as an icon from that mark. The icon and tone of language developed, serves as an inspiration on their internal idea portal. Swag, screensavers and signage was created to provide internal encrouagement. This mark serves as a reminder to keep thinking with limitless boundaries.
Bradley Gast - Executive Creative Direction
Justin Moll - Creative Direction
Joanne de Menna - Strategist
Kevin Couch - Copywriting, Creative Direction